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HMOs: From science to solution, powering nutrition for all life stagesDec2025
Innova Market Insights data indicate an 18% average annual growth in HMO (human milk oligosaccharide) ingredient use for all life stages nutrition, including infant nutrition and supplement launches. ...
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Beauty-from-within Dec 2025
According to a survey from Innova Market Insights, 28% of global consumers take supplements to maintain and improve physical appearance, highlighting the ongoing growth in supplement launches with skin health and beauty claims. Europe leads in global launches. Top ingredients include vitamins, hyaluronic acid, and collagen.
Trend analysis
Trends in supplements for men’s healthDec 2025
Innova Market Insights data shows that 58% of male consumers globally take multivitamins and minerals to age healthily. This has fueled the increase in men’s health supplements, with a +5% year-over-year growth from October 2023 to September 2025. Zinc and vitamin B were the leading ingredients in men’s health supplement launches, while cassia is an exciting new ingredient showing growth.
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