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SupplySide West 2024: Women’s health takes center stage with broad-spectrum ingredients
Redefining skin care: Spotlight on beauty-from-within supplements to complement traditional routines
Industry moves to personalized nutrition for holistic beauty-from-within
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Food Ingredients First
Nutrition focus
Active NutritionNov2024
Innova Market Insights data indicates that there is a 4% average annual growth for active nutrition launches from October 2019 to September 2024. Sports Powders was the leading subcategory with 56% sh...
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Product innovation
Prenatal nutrition Nov 2024
Innova Market Insights data indicates a 12% average annual growth rate in food and beverage launches, including supplements with a pregnancy/breastfeeding claim, reflecting a rise in prenatal health products. Brands are increasingly innovating with bioavailable nutrients, eco-friendly sourcing and targeted formulations to support modern maternal health needs.
Trend analysis
Beauty-from-within supplements innovationNov 2024
Innova Market Insights data indicates a 21% increase in beauty-from-within supplement launches from July 2019 to June 2024. Of these launches, 45% occurred in Europe. Powder was the leading and fastest-growing format for beauty supplements.