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Probiotics for weight management & cognitive healthSep2025
Innova Market Insights data reveals that nearly two-thirds of consumers across Europe, North America, and APAC actively pursue weight loss. Additionally, cognitive health is a growing priority, with 4...
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Novel nutraceuticals Sep 2025
Innova Market Insights data indicates a 4% year-over-year growth in supplement launches with nutraceutical and functional ingredients between July 2023 and June 2025. Nearly one in four launches were vitamins/minerals. Supplements for energy and stamina accounted for almost one-third of launches, while eye health recorded the fastest growth. Magnesium stearate was the most widely used nutraceutical ingredient, and di-magnesium malate reported a 173% increase during the same period.
Trend analysis
Immunity supportSep 2025
Innova Market Insights data indicates that immune support claims are rising in global food and beverage (including supplements) launches, with a 4% increase over the past two years. In the last 12 months, 26% of consumers worldwide reported purchasing functional F&B products for immunity support. Europe accounted for 38% of all immunity-focused product launches.